Our Mission:Making Directories Easy, Powerful, and Automated.
At Rabble Labs, we believe that every community and organization should have access to simple, AI-powered directories that help them connect, grow, and thrive.
Why We Built This
We saw communities, businesses, and organizations struggling to create and maintain directories. Either they were forced to use clunky, outdated tools—or hire expensive developers. So we built a solution that's truly plug-and-play, using AI to automate the tedious parts, while keeping full customization and control in your hands.
Traditional directories are too hard
Existing directory solutions are either too complex or too limited, requiring technical expertise or forcing you into rigid templates.
Manual data entry is time-consuming
Creating and maintaining directories involves hours of tedious data entry, verification, and updates.
AI solves the directory problem
SuperSimple.Directory was created to make directory creation as simple as describing what you want, letting AI do the heavy lifting.
Our Vision
We envision a world where everyone can build, manage, and grow their own online directories—without friction, without barriers, and without technical expertise.
Automation with AI
Reducing time spent on data entry and management by leveraging artificial intelligence to handle the tedious parts of directory creation and maintenance.
Customization
Ensuring every directory fits its unique purpose by providing powerful customization tools that are easy enough for anyone to use.
Accessibility
No coding required—anyone can create a directory regardless of their technical background. We're democratizing directory creation for all.
Meet the Founder
Evan Henshaw-Plath (aka "Rabble")
A pioneering technologist and activist with deep roots in social media, decentralized technology, and civic engagement.
First employee and lead developer at Odeo, the company that later became Twitter.
Former MIT Media Lab researcher focused on civic technology.
Founder of Verse Communications, creators of Nos.social, a decentralized social media app built on Nostr.
Passionate about technology for social good, decentralized networks, and user-owned platforms.
Currently based in Wellington, New Zealand, working on the future of community-driven applications.
Our Company: Rabble Labs Limited
Rabble Labs Limited is the independent company behind SuperSimple.Directory. We specialize in building community-driven tools that empower people to connect and organize online.
Unlike traditional directory SaaS companies, we focus on automation, customization, and ease of use. Our mission is to create technology that enables people and communities to achieve more together.
Customer Success Stories
See how organizations are using SuperSimple.Directory to connect their communities and share information.
Jane D.
Community Organizer
"We set up a business directory for our city in just a few hours—without any tech expertise. SuperSimple.Directory saved us weeks of work!"
Alex K.
Association Director
"The AI-powered setup and autofill features completely transformed how we manage our member directory. What used to take days now takes minutes."
Sam M.
Small Business Owner
"As a non-technical person, I never thought I could create a professional online directory. With SuperSimple.Directory, I launched one in under an hour that looks amazing!"
Join Us in Building the Future of Directories
Whether you're running a business, a community, or a network, SuperSimple.Directory makes it easy to manage your directory—without hassle.
No credit card required to get started